Over the last 2-3 years Adidas has strengthened its social marketing reach. And in particularly their presence on Instagram. I was originally briefed by Adidas, to art direct and shoot a unique group of fitness trainers and experts, that had amassed a large following on Instagram and considered digital influencers. The campaign was to coincide with the 2016 Virgin London Marathon. The question put to the influencers was to answer “Why I run”.
I shoot the influencers in and around their favourite places to run in London. The images were then shared on Instagram by Adidas and the digital influencers on their respective feeds.