why I run

Adidas Instagram campaign


show me more

Over the last 2-3 years Adidas has strengthened its social marketing reach. And in particularly their presence on Instagram. I was originally briefed by Adidas, to art direct and shoot a unique group of fitness trainers and experts, that had amassed a large following on Instagram and considered digital influencers. The campaign was to coincide with the 2016 Virgin London Marathon. The question put to the influencers was to answer “Why I run”.

I shoot the influencers in and around their favourite places to run in London. The images were then shared on Instagram by Adidas and the digital influencers on their respective feeds.

making it less noticeable

Arnuity Brand Engagement Book

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