ARNUITY ELLIPTA is a prescription inhaled corticosteroid medicine taken as 1 inhalation, once daily, for the control and prevention of asthma in adults and children aged 12 years and older.
In this particular campaign I was tasked with creating a brand book that would sit in the reception offices of GSK’s global offices. I worked closely with a copywriter to create a brand story that would allow the user to engage with the book, and lead them through an interactive storytelling journey.
To achieve this, required participation and interaction by the reader. So i devised a series of pull-downs, reveals and page transformations that led the reader through the life of a male barber, and how asthma effected his everyday working life and that of the people around him.