The 2012 Olympic Games was one of the most effective international marketing experiences in the world, reaching billions of people in over 200 countries. For Samsung, London 2012 was about captivating a global audience and offering new inspiring opportunities to experience and take part in the games. This was achieved through the Olympic digital hub.
The hub was a digital site created to pull together all the activations that Samsung had initiated during the Olympics.
- Highlights of Samsung’s role in the Olympic Torch Relay
- Stories from the Samsung Mobile Explorers, a group of young individuals given the opportunity to attend and share their experiences from the 2012 Games on their smartphones and social networks
- Details on Samsung’s partnership with David Beckham, their global ambassador for the 2012 Olympics
- Information on the history of Samsung and the Olympic Games
- Olympic Hope Relay
Plus content featured included daily updated videos from competing athletes, an interactive map and events timeline to track selected Torch bearers across the country, and social and brand stories from ambassadors and artists.
I was the lead creative and UX designer in a very small team, that worked around the clock to bring the digital hub to life.