RPM are a digitally integrated experiential brand. With over 20 years shopper experience, they produce some of the most emerging experiential campagins from exstablished consumer brands such as Heineken, Dairy Crest, Barclays and M&S.
I was brought in original to help update their existing site at the time. My earlier designs, quickly prompted rethink on their site which triggered a new strategic approach. I became involved again at the UX and site-map stages for a more responsive and mobile friendly approach. I worked closely with a small dedicated team of developers, producers and content providers.
Core objective was to update their brand messaging and engage with new existing markets.