Samsung’s Torchbearer nomination campaign drew a huge number of recommendations from across the UK. In total, 1,360 inspirational Samsung Torchbearers were selected for the honour of carrying the Olympic Flame.
I concept developed, wireframed, UI design and art directed the campaign. Nominees took part by going online or going into 1 of 400 Vodafone stores across the UK and entering their nominations on Galaxy Tabs. This helped the Olympic 2012 become the most participative and inspirational Torch Relays to date.