passing of the olympic torch

Samsung 2012 Olympic torch activation


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Samsung’s Torchbearer nomination campaign drew a huge number of recommendations from across the UK. In total, 1,360 inspirational Samsung Torchbearers were selected for the honour of carrying the Olympic Flame.

I concept developed, wireframed, UI  design and art directed the campaign.  Nominees took part by going online or going into 1 of 400 Vodafone stores across the UK and entering their nominations on Galaxy Tabs. This helped the Olympic 2012 become the most participative and inspirational Torch Relays to date.

it's a wrap up for the launch of samsung's westfield store

outdoor experiential campaign

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