Stratford City Westfield centre opened on 13 September 2011 with a total retail floor area of 1,883,700 square feet (175,000 m2), it is one of the largest urban shopping centres in Europe.
Samsung launched their brand store soon after. Leading up to the launch a campagin was created to create buzz and excitement for the opening reveal.
I worked with the Creative director in creating an interactive out door wrap, that would allow the public to engage using their android and samsung mobile devices.
Part of the experiential wrap was a Facebook QR check-in activation. Instant prize wins using augmented reality. And a Hi res digital screen showcasing the latest in Samsung technology. We also created a first for Stratford in developing the Android mobile app game ‘Galaxy Strikes Back’, which allowed android phone users to connect to Samsung stores digital outdoor ad and play a version of BreakOut.