A lovely project with health communications agency Hive Health. As a lead creative with combined strong studio and copy team, I helped create the Iressa conversation starter pack.
Questions and Answers about Iressa is a flipchart and booklet, developed in consultation with clinical nurse specialist from Guy’s and St Thomas’s Hospital, London. It has been endorsed by the United Kingdom Oncology Nursing Society.
The challenge was to create a platform in which the taking of the Iressa pill was easily explained to concerned patients through conversations with Oncology nurses. I developed a well received illustration style throughout the booklet and flipchart design explaining the use of Iressa. I also focused on the typographical layout and styling, utilising effective negative spacing combined with large structured typeface to help guide through the visual journey.